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SERVICESPay-Per Click Advertising (PPC)For those looking to direct immediate traffic to their website, Pay-Per Click advertising is the way to go. Sometimes called “Sponsored Results,” PPC ads are the small boxes or highlighted text at the top and/or side of a Search Engine Result Page (SERP). Companies bid for placement on corresponding search terms, with specific controls to achieve maximum efficiency. While companies looking to advertise for popular keywords will likely engage in a competitive bidding strategy, amazingly there are many granular niche terms that are often overlooked due to their low search statistics. While individually, each term sees far less searches, the cumulative effect of targeting a large number of these keywords can generate more traffic at a lower cost than many of the top-tier terms. Conversely, by targeting terms that are too general you may be spending money on non-qualified traffic that may not result in a sale or conversion. Our PPC bidding strategy is based on years of experience and revolves around the idea that qualified traffic can be obtained without placing the highest bid and spending large portions of your budget. We use industry-leading tools to aggregate data collection, and track conversions on a granular level to modify and constantly monitor results and maintain a successful and cost-effective advertising campaign for your company.
StepsIdentify Needs : During the preliminary process, we work with you to define your target audience, develop meaningful conversion metrics, and calculate your target budget. Once defined, we will present you with a complete media plan that incorporates all area of marketing and respective projections and goals. Keyword Engineering : We work with you to develop and build a comprehensive list of keywords and terms in the language that searchers are actively using to seek out your product/service. Working within you company's marketing strategy, we pin-point the most effective mix of demand terms to yield the most conversion at the lowest acquisition cost. Market Analysis: We work with you to define your direct competitors, advertising in the same market segment. By analyzing their bidding strategies and positioning, we are able to observe trends and examine their ad strategy, positioning you to gain the most amount of qualified traffic. Ad Creative: We will develop targeted ad creative designed to incorporate consumer psychology, detail bidding and position strategies, and recommend landing page actions to drive sales. Bid Optimization: After a short period of data collection, we evaluate and refine bidding strategies to maximize sales and minimize you acquisition cost. Reporting: While we are managing you PPC campaign, you will receive customizable monthly reports using our extensive data collection tools, showcasing the most successful keyword with statistics for impressions, clicks, cost, and conversions. Based on these reports, we will make recommendations on how to best achieve your specific goals.
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