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SERVICESSearch Engine Optimization (SEO)With the already countless number of sites on the web, search engines were developed as a simple way for users to find the information they desired. Search engines such as Google began to crawl, index, and rank websites according to their relative importance for specific keywords and searches. While search results contained millions of matching results, only the websites that ranked on the first page stood much of a chance to see traffic. Typically, users find the information they want on the first page of results, with a significant drop-off rate on subsequent pages. Therefore, in order for a website to attract business, websites must maintain a high position in the search results for their relevant term. Rather than hope that users find you, SEO is an effort to build a website that allows your website to find them! We help clients build their site to obtain natural rankings in the major search engines, such as Google, Yahoo, and MSN. By developing thematically relevant content, and constructing a website's architecture to address the search parameters of existing users, we help to make your website rank as an authority on a particular subject or keyword. This requires a tactical, direct marketing approach utilizing industry tools to pin point the exact terms customers use to find relevant products and services, as well as using off-site sources to help develop your relative level of importance (rank). While other forms of advertising can have an immediate impact on sales and ROI, Search Engine Optimization is a granular marketing approach that has a slower proliferation, but ultimately has a greater long-term impact on sales. We like to think of SEO as a focused regiment that slowly redefines a website's overall identity to maintain strong rankings online. SEO services: Keyword Engineering : We work with you to develop and build a comprehensive list of keywords and terms in the language that searchers are actively using to seek out your product/service. Working within your company's marketing strategy, we pinpoint the most effective mix of demand terms to yield the most conversion at the lowest acquisition cost. Market Analysis : We identify and examine competitors in your market sector, analyze their online marketing efforts and develop a comprehensive strategy to gain superior position over your competitors. Site architecture and copy : We work with your marketing department to ensure a cohesive and tactical approach is implemented from your code to content, using only proven optimization tactics aimed at achieving top positioning in your market. Ongoing Management: In addition to making recommendations, we also provide ongoing strategic support to help you maintain your rank in search engines. With the constant changes made to the algorithm of each engine, it is important to not only react, but to take proactive steps to maintain your position.
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